This year’s SEG3 LA brought together leaders across sports, entertainment, gaming, and emerging technology, uniting some of the most forward-thinking creators and innovators under one roof. For Twin Atlas, joining this event was an opportunity to share how our approach to Roblox development continues to influence the future of UGC gaming and brand storytelling.
As an award-winning studio with 7B+ plays, 35M monthly players, and a 17M member community, Twin Atlas has spent years proving that creativity and commerce can thrive together. Our presence at SEG3 LA builds on that momentum, offering a look at how player-first innovation can scale into one of the most successful blueprints on the platform.
A Movement, Not Just an Event
SEG3 describes itself as more than a conference. It’s a movement. Held in the entertainment hub of Beverly Hills, SEG3 LA brought together pioneering voices from across industries to explore how sports, entertainment, gaming, and technology converge to shape the next decade. The event offered space for collaboration, connection, and forward-thinking conversations about the evolving digital landscape.
Twin Atlas joined that conversation to represent the future of UGC interactive worlds and the growing intersection between gameplay, brand storytelling, and real-world commerce.
Presenting "The Blueprint"
On stage, our Director of Business Development, Andrew Bereza shared how top studios can build sustainable, long-term experiences by putting players and community at the center, a philosophy that guides every project on Twin Atlas.
- Emphasizing the importance of identifying real player needs, building for the community, and iterating quickly.
- Everything we build begins with the player. Their feedback, creativity, and engagement guide our design decisions, resulting in worlds that grow stronger each year. Our community-first model is a central reason our games scale while staying authentic to players’ expectations.
- Merging digital and physical commerce through Shopify integrations; connecting physical products to in-game experiences represents the next frontier of UGC business models.
- Digging deeper into player behavior, balancing free-to-play and paying players, and designing for long-term retention.
A Track Record of Innovation
From collaborations with Paramount, Universal, and Amazon, to our original critically recognized titles, Twin Atlas continues to push the boundaries of what UGC studios can achieve. Our projects demonstrate how storytelling, community, and commerce can work together, not compete.
Across launches, events, and live operations, our goal remains the same: build experiences players want to live in, not just visit.
Why SEG3 Matters
By gathering the most innovative leaders from adjacent industries, SEG3 LA shows how the next wave of entertainment will be shaped by new formats, interactive experiences, virtual economies, and player-driven worlds. The conversations at the event made one thing very clear:
The future will be built by creators who understand community, technology, and business and Twin Atlas is proud to be part of that future.
Looking Ahead
Twin Atlas’ participation at SEG3 LA reinforces our commitment to shaping the next chapter of UGC gaming. As we continue to expand our franchises through games, real-world commerce, brand partnerships, and transmedia storytelling, we’re excited for the opportunities ahead.
SEG3 LA was not just a chance to share our blueprint; it was a chance to connect with the innovators building the next era of interactive entertainment.
And this is only the beginning.
